Client
Illenium (DJ)
Timeline
1 year
Services
3d animations
Creative Consulting
Event Videos
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Illenium Live Tour
@maxmmh, Mao Mao, Digital Artist based in Toronto

MAX MAO

DIGITAL ARTIST

Combining landmarks in tour locations for international dubstep dj Illenium for his World Tour 2023-2024.

project
scope

Challenge

Illenium's music speaks to struggle, resilience, and the transformative power of vulnerability.  But their visuals weren't echoing that same emotional depth. Their brand identity needed visuals as raw and captivating as their sound, conveying their unique ability to connect with illenials on a profound level.

Solution

I was here to shake things up.  We unleashed a visual arsenal: electrifying countdown teasers, immersive video recaps, and mind-bending photogrammetry that blurred the lines between digital and real. The centerpiece?  A 3D logo animation of Illenium's iconic phoenix, rising with defiant power.  Orange hues pulsed through it all – a vibrant echo of their music's warmth and intensity.

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