Illenium's music speaks to struggle, resilience, and the transformative power of vulnerability.  But their visuals weren't echoing that same emotional depth. Their brand identity needed visuals as raw and captivating as their sound, conveying their unique ability to connect with illenials on a profound level.

I was here to shake things up.  We unleashed a visual arsenal: electrifying countdown teasers, immersive video recaps, and mind-bending photogrammetry that blurred the lines between digital and real.