Client
Sickick Music (DJ)
Timeline
2 months
Services
Creative Consulting
3d animations
music
sickick
music
sickick
music
sickick
music
Mind Games Tour Intro
@maxmmh, Mao Mao, Digital Artist based in Toronto

MAX MAO

DIGITAL ARTIST

Crafting a Visual Language for Sickick's Mind Tour

project
scope

Challenge

Sickick's music explores mental health struggles and the power of overcoming darkness. This depth and dissonance was diffulcult to translate into visuals, creating a disharmony between their brand's core and its visual representation.

Solution

This is where I came in, I started an AI pipeline using OpenAI and Midjourney for to explore the brand identity. This allowed us to explore creative concepts and visual metaphors that traditional methods couldn't match, channeling the complex emotional landscape of Sickick's music. These AI-generated worlds became the storyboard for our 3D animation. Now, prepare to lose yourself, or maybe, to find yourself anew. Enter Sickick's mind, click on the video.

"Max's work has had a considerable impact on the music visual industry. His unique creations provoke strong emotions that align with the music, achieving what other visual artists have been unable to." – Rayn, Creative Director

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