Client
Star Atlas (Game)
Timeline
2 years
Services
Creative Consulting
3d animations
ATLAS
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Merch & Game Promos
@maxmmh, Mao Mao, Digital Artist based in Toronto

MAX MAO

DIGITAL ARTIST

Social promotional videos were needed to promote the awareness of the game and related merch -- my work helped generate a revenue of $3M revenue.

project
scope

Challenge

Star Atlas is an AAA space exploration strategy game and a blockchain-driven virtual metaverse with a global footprint. My task was to breathe life into the game's digital space, curate a resonating visual narrative, and enhance its brand recognition.

Curating high-end visuals to developing videos that bridged the gap between traditional (web2) and blockchain (web3) gaming. The challenge was to make these intricate concepts accessible and engaging.

It was about creating a seamless transition between the game and its marketing narrative to evoke an emotional resonance with the audience.

Solution

My creative vision bore fruit when Star Atlas was acclaimed with the GAM3 Awards Best Graphics title and the Awwwards Site Of The Year following the launch of our new site and cinematic teaser trailer.

Seeing the jacket, which was brought to life by my visuals, generate a revenue of $3,732,960 for the company was a testament to the commercial potential of my work.

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